From the time that the World Wide Web’s inception in the 1990s, the development of web applications has come a long way from static HTML pages to highly dynamic, interactive, and complex business applications. At present, the Internet is experiencing an explosion of web apps for various uses and purposes. Consumers are turning to apps which they find useful and convenient.
With the explosive growth of market demand and consumer appetite for apps, more tech companies and venture capitalists are putting hundreds of millions of dollars into app development. If you’d like to know more about creating an app for your business, especially about Apple and Google’s service fees, here’s one recommended reading that you can check out.
Meanwhile, here are a few things to know if you’re planning on creating your own business app:
- Make Sure There’s Really a Need for Your App
Many businesses are thinking of riding the digitalization bandwagon by creating their own web or mobile app. Before you join the bandwagon, make sure there’s really a need to create an app for your business. This is the first thing that you have to confront as a business owner if you’re already thinking of creating your own app—do you really need it?
Why do you need to create an app? Is it for internal use only by your business organization, or would it be marketed for use by the general public? Remember that there are already more than 2 million downloadable apps available online and in the major app stores. If there’s a genuine need for your app, then with the right marketing, you’d be able to make it stand out despite the overcrowded market.
You can determine if there’s really a need for your app by doing honest-to-goodness market research on existing apps being listed in app stores that are similar to what you have in mind. You can download the app and have it tested by your app development team, or you can read app reviews and user comments. You’ll find this useful when you decide to go ahead with creating your own app.
- You Need to Thoroughly Know Your User’s Persona
The second most important thing that you need to know when you’ve already decided to build an app for your business is the persona of the user you imagine using your app. This is a bit easier if you’re building an app for internal use by your business organization since you can ask your team to profile your potential users. It’s a bit more difficult to do this, though, if you’re planning to make it downloadable online.
Remember that apps are built to be used by actual people for their real-life needs, even game apps. They have a reason for downloading your app, and they have a few things in mind that they think your app could help them with. You have to know what these needs are and how your program can help them. If your app doesn’t deliver on this, then it’s quite likely that they’ll uninstall it.
This is one of the core principles in app design. You have to build an app based on what an actual user needs to do using it. Developers call this user experience-based app design and development. You can’t design an app based on your preconceived notions of what it should do. Your theories might be too far out from what users actually need from your app.
- Keep Your App Simple Yet Focused
Download and try various apps in app stores, and you’ll get the sense that some of the apps are stuffed with so many features and functionalities that some don’t seem related to the essence of the app anymore. This happens when the developers randomly include many features and functionalities in the app during the development process without giving thought as to how this would impact the experience of the user when navigating the app.
This is partly based on the notion of some developers that they need to shock and awe the user with the creativity and technological breakthroughs of their features and functionalities, so they can retain the app user’s interest. But the blunt reality is that most app users have so many more things to do than spend time exploring each and every feature and functionality of your app.
They downloaded your app because they think there’s something that they need to do, which can be streamlined by your app. They seldom even have the time to read the user agreement of most apps they download, much less try each and every app feature.
- Don’t Create an App That Needs a Huge Memory Space
Unless you’re creating an app that would be downloaded to your business organization’s computers and would only be used by your employees for internal purposes, don’t make an app that would require so much memory in users’ computers or devices. Remember, most app users would be downloading several other apps aside from your own.
While most smartphones now have large memory spaces, most users would still be downloading several other computer and laptop apps. They’re most likely to keep the apps that they think they’re going to need and uninstall the ones which they think they’ll no longer need.
The main disadvantage of apps with a lot of memory uptake is that they tend to slow your user’s computer or device systems. When a user needs to download another app but is prompted by the store that they can’t download because there’s not enough memory space, then you can bet they’re going to look for a way to free up memory space to make room for the app they’re trying to download. Usually, this entails uninstalling programs that they don’t often use.
Make It Useful and Indispensable
Ultimately, if you want your app to stay on your users’ computers and devices, you’ll have to make sure that it’s useful and indispensable. When the prompt asks your user which app to delete, the user would think twice before uninstalling the program if they need it to go about with a lot of their daily tasks. To be able to do this, remember the tips in this article and make your app focus on doing one or two things for your users so well they’d want to keep your app.