A lot of marketers now are considering blogger outreach is like an art. In spite of all your years of experience working, it will be difficult to figure out what reaction or responses from your prospects you’ll be getting.
How people react and take offers vary from each other. Many will ignore your marketing efforts and will ask you to leave them alone. Some will be thankful and find your offer beneficial while many will attempt to block you and consider your mail as spam. It’s inevitable that a particular phrase can be negative for one’s point of view and pleasant for another. What you can do as a marketer is to learn from one another and minimize the risk.
Understanding Blogger Outreach?
Well, to make it simple, you can consider it as one of the most cost-effective but one of the most daunting ways to get brand visibility online. It’s considered one of the most efficient and powerful ways to promote your business. Through communication and actively reaching your site prospects, you can build a relationship with several agencies, networks, and bloggers. Developing a strong relationship with editors and content managers is considered as the primary foundation of marketing through blogger outreach.
Ideally, a blogger outreach campaign will start by an outreach manager, drafting quality and personalized template to reach out with several blog owners. The content must mention who you are representing and it usually contains your goal, and that’s to contribute content to their website. We can call it a win-win scenario for both the blog owner and your company since you will be getting a promotion and high quality, organic link from their site while the web owner gets a reliable content that interests their readers. The deal can bring both parties great value. Just don’t forget to follow the basic rules for an effective blogger outreach campaign. If you are still unsure and confused about blogger outreach marketing, you can get help from your local, reputable Las Vegas SEO agency.
Importance of Blogger Outreach Marketing
There are many advantages and benefits when you are doing organic blog outreach marketing. Below are some of them:
- With the help of guest blogging, you can promote your brand, target audience reach, boost brand awareness and potentially increase your sales
- Not only that but blogger outreach will give you more exposure by asking a blogger or influencer to share your brand, products, and services through his or her channels.
- Lastly, you can establish collaboration and create meaningful relationships when you look for other bloggers and influencers to work with under your niche.
Step By Step Guide
Let’s go through the blogger outreach process.
First things first, it is essential that you find your bloggers. Here are a few things you can do.
Advanced search operators
When searching through Google, you can use special commands called operators which will help you be more specific with your search. It’s using Google to its full potential. Listed below are some of the essential Google search operators every marketer should know.
Some of the queries you can use to find the right bloggers include:
- “Editorial guidelines”
- “Become a contributor”
- “Guest post”
- “Become an author”
- “Guest bloggers”
This is an all-in-one SEO platform which allows you to do:
- Competitive analysis
- Rank tracking
- Backlink analysis
- Site audit
- Keyword research
With the backlink research tool, you can type your competitor’s name and then check their backlink analysis and explore their backlinks. From here, you can analyze it and find the websites they use for guest posting and email these.
Choose the way
You can choose from three ways of outreaching:
- Personalized email
- Social media platforms
Don’t send the same email to all bloggers. It’s worth taking the time to write an email manually and personalize it to fit the blogger you are reaching out to. Analyze their blog and then write something that’s more specific. You can try mentioning one article and cite it in your email. Write like a real person and be polite.
You can try using Buzzstream or Replyapp to automate this. You can send a lot of email to a big list of the blogger of your choosing using these tools. You’ll be saving a lot of time this way. However, you should know that most bloggers don’t like it when someone treats them like this. It’s like you didn’t even bother to take the time to write a personal email or analyze their site. Some bloggers find this insulting.
As such, if you do decide to use a newsletter, here are a few tips for you. Avoid outreach templates and formal phrases. Try to personalize it and ensure that no one will guess that it was a newsletter.
Social media platforms
Lastly, you can connect with a blogger using their social media platforms. When getting in touch with them, don’t sound like a salesperson. Reaching out to bloggers is all about making relationships. Know them first then share your experience. From there, find common ground and then talk about the benefits that you can provide.
Try to avoid reaching out via Facebook since it’s more of personal communication with family and friends. The best social media platform you can use is Twitter.
Submit a pitch
When reaching out for a guest post, here are a few things you should keep in mind. Introduce yourself and your position as well as provide a brief background of your company. Then slowly tell them the reason why you reached out. Provide them with your best sample pieces and let them know what benefit they can get from a possible collaboration with you. Lastly, include a few topics that you can suggest.
Try to keep your letter as short as possible and avoid sending your article in full. Analyze their posts and then submit your idea of what article might be good for their website. Don’t address a topic that’s already covered in the blog. Always try to be professional but don’t be too formal.
Once you sent your email, follow up. They might have accidentally missed your email so go ahead and follow up. Try doing it twice and don’t harass them about it.
Check if the blog already had guidelines about guest posting. If so, it is important you follow these. Find out what the audience of the blog likes and then explore the blog before writing any content.