More than 250,000 new products are launched every year. It is also a fact that the failure rate of these new products in the first two years after the launch is over 50%. This staggering growth of businesses in today’s marketplace has urged people to wonder, how can one sustain their business? What are big businesses across various domains like Levis, Apple, Microsoft, Amazon, and many more doing that keeps their businesses afloat and growing? The answer lies in how they have built their brand credibility.
Building your business’s brand credibility by maintaining a certain level of transparency is an imperative path to take for any business. Not only does it maintain corporate reputation, but it also highlights the quality of your business’s services or products. Stakeholders and business partners in the 21st century have become overly cautious about which brands they want to engage with. Giving them your business credibility report by Dun & Bradstreet can significantly help your business generate interest and establish legitimacy, business viability, ownership, and much more. This can be seamlessly done with Dun & Bradstreet Credibility and Business Insights Group for the global marketplace.
Key Factors to Propel your Business’s Brand Credibility
> Financial Reporting: One of the most important offerings to any stakeholder in your business is your financial report. This helps stakeholders understand your company’s financial position. Further, it helps them understand the financial risks associated in doing business with you. Transparency on the financial front goes a long way in winning stakeholders’ trust.
> Maintaining Transparency: Disclosing all the relevant information that your stakeholders need to build trust can significantly reduce the chances of any negative waves. Hence, it is imperative that you offer all sets of relevant information like how your business functions, who are your existing partners, your business’s terms & conditions and company policies, customer satisfaction rates, employee satisfaction, and much more. Dun & Bradstreet Credibility & Business Insights Group can significantly help you achieve this through verified and validated information presented in holistic reports.
> Long-Term Planning: While presenting valuable information about your business is important, so is playing the long game. It takes some years for any business to establish its legs in the industry, and not being active in marketing your brand can be harmful to brand credibility. Spreading your brand values through powerful marketing and maintaining brand awareness is an equally important factor as the above-mentioned points. Reminding your customers of your presence in the marketplace periodically can help you maintain steady growth in your sales and re-insure the stakeholders of your business’s longevity. Further, future plans are also part of credibility reports by Dun & Bradstreet. This will help you to position your company’s true picture to stakeholders globally.
Build Brand Credibility to Grow
The influence of building a solid brand image and establishing its credibility is imperative in today’s market. Dun & Bradstreet can help you in this by presenting a holistic picture of your business globally to existing and potential stakeholders through building various types of comprehensive reports. All you need to do is visit Dun & Bradstreet and request for a callback.