Whether you are launching your web presence for a new business venture or seeking to boost engagement with an existing website, you will undoubtedly need to look to SEO. SEO, or search engine optimization, refers to the way you use keywords and other factors to make a website more visible on search engines such as Google or Bing. The better your ranking in SEO, the more potential traffic you can drive to your website, so understanding SEO ranking factors is very important when you are working to optimize your presence online. Everything from how a website is organized and updated to the quality of your content to how others link back to your website and beyond plays into your website’s SEO rank. Complex and constantly changing algorithms determine a given page’s rank, but certain well-known elements are always part of that equation. Using an infographic that breaks down those key factors allows you to visualize and better understand your website’s SEO ranking factors.