The Google Algorithm – TOP Secret or Simple Tuning?

The Google Algorithm – the secrets behind the functionalities of the Google search engine have been revealed!

10 years ago, the big thing that determined at what position Google ranked your website was: inbound links. This strategy was highly effective because it made it difficult to cheat the system. The key to good rankings in Google consists of straightforward tree factors: Content + Links + Activity. For SEO purposes, being listed on Google 1-st page can result in a big boost in site traffic and sales. Safari SEO notes that for SEO purposes, being listed on Google’s 1st page can result in a big boost in organic site traffic and sales. Under 25% of people scroll past the 1st page of the Google results meaning if you’re not on the 1st page, you’re missing out on over 75% of searchers. Google is one of the most popular search engines /Google handles nearly two-thirds of Internet search queries worldwide/and many webmasters and digital marketing companies want to influence their website’s Google rankings.

SERP Rank or Search engine results page Rank is the actual result returned by Google in response to your query. This position consists of a list of links to web pages with associated text snippets. With more than 550 improvements last year, it’s known that Google continually updates its search algorithm. The web page SERP position is not only a function of its PageRank but depends on a relatively large and continuously adjusted set of factors. Google has a recipe, a ranking algorithm that assesses many factors to decide how pages should rank.

The Google Algorithm:

1. Domain

  • Age of Domain: 

The age of a domain is one of the single most important criteria of the google algorithm

  • History of Domain:
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Domain History is one of the off-page factors that Google considers. Age of a domain+Life of a domain+Domain DNS

  • KWs in The Domain Name: 

If the domain name and your main Keywords are exactly the same, then you may need less effort to rank high for that main keyword.

  • Subdomain or Root Domain: 

Remember that Google considers sub-domains separate from their parent domain

  • TLD of Domain: 

The algorithm does care where the page is located; it’s not all about PageRank.

  • The IP Address of Domain: 

If you host too many sites on the same shared hosting account or server, Google may penalize you for hosting too many related sites

  • Location of IP address/Server: 

Having a dedicated server/IP address for your website is going to be more beneficial in the long run for getting good rankings.

2. Architecture

  • HTML Structure: 

Google does take in great consideration well-organized sites that group related content into discrete sets.

  • Use of Headers Tags: 

Header tags optimization is one of the most important SEO on-page optimization.

  • URL Path:

It’s important to have people-readable keywords in your URL path.

  • Use of External CSS/JS Files: 

To increase your ranking with the search engines and provide visitors with better user experience, external CSS style sheets, and external JavaScript files might just be the answer you’re looking for.

3. Content

  • Keyword Density of Page:

Density is somehow a sophisticated SEO tool that must be used to succeed Goole rank.

  • Keyword in Title Tag: 

Not only is the title tag a strongly weighted factor by Google but having good titles is also very important for a high CTR in SERPS

  • Keyword in Meta Description: 

Utilizing a description Meta tag is important for display purposes in the SERPS and can influence users to click on a listing.

  • Keyword in Header Tags:

Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly.

  • Keyword in Body Text: 
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It is important to use keyword phrases throughout the page where it makes sense, but never forget that body text is for visitors.

  • The Freshness of Content: 

Continually create fresh content to be indexed by Google, which will offer new opportunities to rank for relevant keyword phrases.

4. Per Inbound Link

  • Quality of Website Linking in: 

Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links, and they’re likely to have no positive impact on your site’s performance over time.

  • Quality of Web Page Linking in: 

Don’t participate in link schemes designed to increase your site’s ranking or PageRank

  • Age of Website: 

The older a website is, the better.

  • Age of Web Page: 

The age of the web sites that link to your website influences your rankings.

  • Relevancy of Page’s Content: 

Page relevance can lead to rankings.

  • Location of link:

Footer, Navigation, Body text.

  • Anchor Text of Link:

Your site can do quite well with good use of anchor text/links.

  • The Title Attribute of Link: 

Use it for your users, not search engines – this approach always pays back.

  • Alt Tag of Images Linking: 

When optimizing a site/web page for Google, remember that THIS attribute is taken into great consideration by Googlebot when indexing your pages.

  • Country Specific TLD Domain: 

Build more local links that mention your business name, address, phone number, and URL

  • Authority TLD: 

The authority passing from them is greater than a normal TLD.

  • Location of Server:

Geographical server location affect Google ranking

  • Authority Link: 

An authority link is a backlink from a site already trusted by Google in terms of trust rank or hub rank in topic sensitive page rank.

5. Cluster of Links

  • The Uniqueness of Class C address: 

Class C IP Addresses have a value of 192…223 as the first octet. Class C addresses use the first three octets to identify the network, which means that 2,080,800 addresses are possible, each of which can support 254 computers.

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6. Internal Cross-Linking

  • No internal Links to Page: 

To rank higher in Google, you must pay more attention to your website’s internal links.

  • Location of a Link on The Page: 

Blogg Roll, Header, Footer

  • Anchor Text of FIRST Text Link: 

Being smart in choosing your keywords and anchor texts will naturalize the look of your link building campaign

7. Penalties

  • Over Optimization:

The phenomenon Over-optimization exists!

  • Purchasing Links: 

If you think you are smarter than Google and can hide your paid links forever, then you deserve the inevitable.

  • Selling Links: 

Google either automatically or via their employees are checking the text link selling sites and acting accordingly

  • Comment Spamming: 

Google penalties for those who are not carefully moderating comments.

  • Cloaking: 

Not just page content matters; avoid different headers/redirects to Googlebot instead of users

  • Hidden Text: 

Google wants sites in its index, but it doesn’t wish sites that use sneaky techniques to increase their rankings.

  • Duplicate Content: 

Google has been waging war against all kinds of search engine spam and especially against duplicate content in all forms.

  • Manual Penalties: 

Many penalties that Google imposes start as manual, and then once they have a good handle on it, they automate so it can scale.

  • Sandbox Effect: 

Two essential factors for causing this filter to come into play are the active age of a domain and the competitiveness of the keywords used in links.

8. Miscellaneous

  • JavaScript Links: 

Beware Javascript redirects

  • No, Follow Links: 

Adding rel=” nofollow” to all external links on your website can be harmful.

9. Pending

  • Performance/Load of a Website: 

The search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking

  • Speed of JS: 

Same as website load.

10. Misconceptions

  • XML Sitemap: 

Aids the crawler but doesn’t help rankings

  • PageRank: 

General Indicator of page’s performance

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