To use Instagram effectively, you need to build a solid base of Instagram followers, but it can be difficult for brands to figure out exactly how this can happen. The days of buying followers, using bots and other forms of social media manipulation through strategies employed by content marketing agencies are over, according to a new study from the University of California, San Diego.
The only really valuable Instagram followers are the real people who care about you and care about your brand. Having the wrong following could boost your ego, but it doesn’t help your Instagram strategy. Scroll down to find out how to get followers on Instagram for free. To use social network effectively, you need a clear plan, and it’s not just about the number of followers, but also the quality of your content.
- Define Yor Business Goals
Attracting followers must be part of a larger plan that is related to your business strategy and social marketing goals. Followers alone won’t give you a successful Instagram account, but attracting followers is a must if you’re in a company with a big plan in terms of business strategies and social marketing goals. Think about why you want to have more Instagram followers, and now getting them is your biggest goal.
If you really hope to achieve this, you have to work hard in terms of your social marketing goals. This will help you tell a compelling brand story that appeals to new profile visitors and helps build and maintain a loyal following. Focus on business-oriented goals to keep your Instagram account consistent. Ask yourself: What are your pain points and challenges, and what work do you do when and how you use Instagram, and what works for you?
Answering these questions will help you create the right Instagram content to reach the people on Instagram who are most likely to follow you. Focus on the needs of your target audience so that you can deliver content that will keep them on track for the long term. You may want to satisfy your curiosity by showing how your product is made, or you may want to get a deeper insight into the manufacturing process of a product, how it is made.
2. Provide Value Through Your Services
If you want to position your brand in an aspirational way, try to present your customers with aspirational lifestyle and service. Share an employee’s perspective to humanize the brand, or share a photo of your employees from their perspective. No matter what you wanted to achieve: it is important to maintain a uniform brand personality and look.
- Think of your Instagram grid as a coherent unit, and your posts should be easily recognizable at a glance.
- You can always use Instagram Stories to share content that doesn’t quite match the look and feel of your main feed.
- Keyword filling is never a good idea, but it can be useful to include the most relevant keywords in your name field to improve your search – based on their findability.
- Your name can either be any number of 30 characters, or you can use a variant name that people are likely to use when looking for your brand. Using your handle appropriately on other social networks is also a good idea because it also makes your search easier.
Travel writer Claudia Laroye (@thetravellingmom) writes about travel writer keywords to increase the chances of finding the most relevant keywords in her posts. Hashtags pop up in Instagram searches, but just say that the text of your Instagram posts is not searchable. Still, careful use of hashtags can be a great way to get followers on Instagram for free.
3. Why Hashtags Matter
Hashtags are more effective when they are based on quality rather than quantity: you can add up to 30 hashtags to your Instagram posts. Do some research to find out how many of each hashtag works best for your particular account. Hashtags can be more successful if they are based on quality rather than quantity. Incorporating relevant hashtags can help people find your content by searching for or clicking on the hashtag in a relevant post. When hashtag – activated content appears in search results for people who have not yet followed your account, Instagram users follow your hashtag.
This can give you a temporary boost to followers, but you need to avoid exaggerating it – especially if you can’t avoid it altogether.
It will help you build a meaningful, engaged community on Instagram, and there will probably be people who are only interested in following you. Focus on using specific hashtags that refer to a particular photo, product, or store.
4. Keep Your Profile Optimized
Leading social media marketing companiesopine that if your profile is unclear, incomplete or unattractive, make sure to optimize your bio or profile. Your bio and profile will need to convince people to click the “Follow” button – this becomes especially cumbersome if you have a profile that is incomplete or unattractive.
Use a 150-character biography to convey your brand identity and show new visitors why they should follow you. In addition to the above fields (name, username, etc.), your profile contains your website and clickable links to your biography. What kind of content can you expect from your bio and profile, and what kind of information about yourself and your company can you expect?
- Use fields relevant to your business to give new visitors the information they need to decide whether they want to participate.
- If you have a professional account with a company or creator, you can add additional details to the profile.
- That may seem too obvious to mention, but it’s a critical point when you think about how to get followers on Instagram. Your posts on Instagram need to be high quality and visually appealing, and that’s the most important thing.
5. Post Good Content
When a new user visits your profile, your content should make them see more of you, and it is this desire for more that inspires them to click “follow.”
Constantly posting great content naturally ensures that your Instagram followers remain followers. Great content also encourages people to like, comment on and share your posts, and engagement gives Instagram’s algorithm a boost. Engagement helps you reach more reach for your new followers than you forget, and gives you an Instagram algorithm boost!
Since Instagram is a visual platform, writing great Instagram captions plays a big role in reaching out to and engaging with you. As we’ve seen, reach and engagement are two of the most important factors in attracting free Instagram followers.
This commitment will help make your account more visible to more people and make it easier for your audience to leave comments. Use the first word to inspire an extra tap, and use captions that are no longer than 125 characters long, so users will have to type more to see the whole thing.
Ultra-short captions can be very effective, even if the image speaks for itself, and emojis can help grab readers’ attention. Emojis are one of the most powerful tools for deep storytelling on Instagram and a great source of inspiration. Instagram allows longer captions of up to 2,200 characters, so you can test deep storytelling in posts that warrant it. One way is to expand your captions to a maximum of 2,200 characters by pinning comments to continue the story after each comment. This allows you to have a more detailed and deeper storytelling that might be suitable for reporting.