A wide range of tactics can be employed to grab customers on social platforms. But, right from leading brands to the start-up companies are giving huge priority to influencer marketing. Business Insider has predicted that influencer marketing may raise to $15 billion worth of business by 2022. Here we break down how this marketing tactic has gained tremendous momentum.
Gain The Trust Through Influencers:
The essential factor to convince a prospect to buy your product is gaining his trust. When you look into any sort of marketing done across all the mediums such as print, television, and social platforms, the ultimate goal is to gain the viewer’s trust. Because trust will only act as a propelling force in driving a person to purchase a product. To ease this process, brands utilize influencers as a medium to build trust in them among people. Trollishly, a famous service has been used by companies to excel in influencer marketing.
Influencers are the people who rose to fame by delivering engaging content to people. The quality of their content has resulted in gaining a massive number of followers, making them into influencers. Thus, these influencers have earned a good reputation for them through their content. Moreover, many influencers sustain a good relationship with their followers by interacting with them consistently. Therefore, brands are capitalizing on these influencers as a pathway to take their products to the people. This is the way influencer marketing has been thriving over all these years.
Spotting Out The Right Influencer:
If you aim to elevate your business through social platforms, you will probably end up with influencer marketing. The influencer you choose will play a key role in determining your business. Because he is about to turn into the face of your brand. If you collaborate with an influencer who doesn’t fit in with your brand, it may have a drastic impact on your social sales. Therefore, you must be cautious in picking the influencer.
- Find The One In Your Niche:
Collaborating with the influencers in your niche will facilitate the process of reaching out to your target audience. For instance, let us consider that you are about to promote a new mobile on social platforms. There is a handful of gadget reviews spread across YouTube, Instagram, and Facebook. People look into their reviews before making a purchase. So, collaborating with these gadget reviews will ease the process of elevating your sales.
- Ensure Whether The Influencer Fits In:
Once you choose an influencer, you are going to ideate concepts to produce promotional content using him. So, the person you are about to collaborate with must perfectly gel with your promotional content theme. For instance, hiring a beauty pageant to endorse a protein supplement will only result in vain. You will not be able to even ideate convincing concepts to produce videos using her. Just think of making a video with a beauty model who is around only 55-60 kg to lift the dumbbell, and other weight lifting equipment will convince the viewer. So, before choosing an influencer, ensure whether you can come up with convincing promotional content using him.
Make Use Of Micro-Influencers:
Today there is an increasing demand for influencers. Making use of the situation, they are levying a hefty charge to endorse products. Many of the influencers are stern in their decision and are not ready to bring down the price. Hence, these influencers are affordable only for top brands. If you are a mid-scale business or a start-up you can go with micro-influencers. These influencers will have followers between 10,000 and 1,00,000. You have to carry out some specific tactics if you decide to employ these influencers. For instance, making promotions for your product through 3 or more micro-influencers at a time will assure good results. Another unique characteristic of these influencers is that they can be utilized to promote your product in a specific region. There are micro-influencers who have a large part of their follower base from a specific area. If you think you have a dull business in Texas compared to other parts of the USA, find and collaborate with the famous micro-influencers there. Such measures will enhance your brand awareness and increase your sales count.
The need for influencers is increasing day after day across all the major social applications. Moreover, influencers are the fuel that determines the longevity of a social platform. In the present scenario, social media plays a pivotal role in deciding a B2C brand’s business. According to Adweek, a leading news website focused on advertising, major brands will have nearly 70% of their sales through social platforms. Influencer marketing will become much more crucial as social sales will continue to surge in the coming years.
I am Clara Allen who is a copywriter and content writer, specializes in ghost blogging, email marketing, campaigns and sales pages. I love working with WordPress and doing it in the right way. You can find me on LinkedIn and Twitter.