Owning and operating a business isn’t easy. It is one of the hardest things an individual can do. In fact, something like 50% of all businesses fail within the first five years. That statistic alone should tell you how difficult it is to run a successful business. But as technology got better with time, the process of running a business has become easier. There are more and more tools and techniques that can now help small business owners in their pursuit of building a successful company or brand. For example, in the old days, business owners would have to physically go house to house, knocking on people’s doors, introducing themselves and their product or business. Today, through a mass text app, you could reach thousands of thousands of people. All of them will be informed about your business, your products and services, and all with one simple click of a button. And mass text messaging has been around for a long time. Today there are even more tools to help you run your business and operations smoothly and comfortably. One of which would be social media.
3 Ways Social Media Can Help You Run Your Business
I know what you’re thinking, isn’t social media meant to meet new people and make new friends? Yes, what started as strictly a social platform quickly became a platform where businesses can forge social connections and promote their brand. Here are 3 ways social media can help you run your business.
3- Communicate Directly to The Customer
Communication between business and customers used to be done through written mail or filing a complaint with the company by going in person and writing up a report. However, with the introduction of the internet, companies began to develop their communication mediums. Now customers can write up emails to the company, or file a complaint through their website. And while the process of communication became easier and shorter, it still was a bit compact and slow. But with the introduction of social media, and with businesses transitioning more and more onto the social media platforms, communication with customers has reached an optimal high in efficiency, frequency, and accessibility.
The reason why is because a lot of social media platforms offer text messaging and direct messaging services from within their own platform. Meaning as soon as two people, or two entities, connect, they can automatically start communicating with each other. Users found this feature quite amusing and useful, and businesses saw an opportunity to outsource a part of their communication onto the infrastructure that already exists on social media. In brief, if you are a small business that doesn’t want to splurge on the complex method of communication, you can use social media to communicate directly with customers, receiving their thoughts, opinions, complaints, and even their orders!
2- Establishing a Name For Yourself
Getting started in your chosen industry is a tough, tough task. The level of competition, the resources, the existing bias to brands within the industry, are all impediments to your growth early on. But most important of all, and before all of these issues mentioned, you’re a novice in the field! Or at least your brand is. This is why it’s pivotal that you establish a name for yourself. A great way to do so is through social media. More specifically, building a social media presence that promotes your business through the publication or display of your values, products, persona, organization, and more! Utilize social media to establish a name for yourself within your industry. Instead of splurging heavy on billboards and television commercials, create a buzz on social media by making your content relatable and shareable so that more people spread it, and help you gain more followers.
1- Building a Network
As we mentioned earlier, social media started out as a platform for friends and family to keep in touch, and for people to make new acquaintances and relationships. For businesses, the same methodology can apply. But instead of making friends or keeping track of your grandma, you can use social media to build a network of business connections from customers and even suppliers! You can use social media to keep in touch with your customers and build a relationship and rapport with them that will undoubtedly help boost your popularity with them. Besides customers, you can use social media to connect to suppliers, or similar business in your industry, and start to build a network of relationships that may come in handy later on in your business career.