Podcasting is a great way to reach out to potential customers and deliver engaging content, but it can be time-consuming to produce a high-quality show on a regular basis. If you’re ready to take your podcast to the next level, consider automating your enterprise podcast production.
By automating your podcast workflow, you can save time on tasks like recording, editing, and publishing, freeing up more time to focus on creating great content. In addition, automating your podcast can help to ensure a consistent quality level from episode to episode.
To get started, consider investing in podcast automation software. This type of software will handle all of the technical aspects of podcast production, allowing you to focus on creating engaging content. Once you have automated your podcast production, you’ll be able to deliver high-quality episodes on a regular basis with minimal effort.
Learn more about getting started and follow through the detailed steps in this guide.
How to automate your podcast
Here are our recommended steps for automating your internal podcast production. Of course, you can tweak some of these steps to suit your podcast content strategy.
- Have a research person
Think of the research person as your investigative journalist that is to do the job of sourcing the relatable content strategy. They relieve you of the fundamentals of choosing a podcast episode title, drafting the podcast descriptions and deciding the best choice of internal comms pro podcast format.
Will the podcast be a solo-hosted one or an interview with a guest format? That’s the duty of the research person. If an interview style is chosen, the researcher handles finding who you can invite to the show. That includes researching why the guest is the best fit and questions to ask them during the podcast.
- Pick a credible podcast host
This step is usually optional since some podcasters only have problems with editing and uploading the podcasts. They don’t mind recording the raw audio file themselves. However, outsourcing the recording of the podcast is also possible.
Ensure you get a competent host to deliver an engaging internal comms podcast. Voice-over artists or radio presenters are often the most qualified for this role.
A radio presenter has probably hosted many radio shows and understands how to keep employees listening to corporate podcasts. The type of podcast format is also a consideration in picking a credible podcast host.
- Find an expert to edit the podcast
The podcast automation process certainly gets very interesting from here. We are talking about hiring someone responsible for editing the raw podcast file to its final content, ready for uploading. Hence, you must pick a professional that is adept at what they do.
You can consider checking top freelancing sites for expert audio editors. Nevertheless, there is this small concern about getting someone who does the job exactly as you would have done.
While that might be an ambiguous request, you can certainly find a professional that masters your editing preferences with time.
Here are some helpful tips when choosing an editor to automate your enterprise podcast.
- Give a clear outline of expected steps: This step is important even if you are hiring a professional that should have excellent podcast content strategy ideas. Their preferences might differ from yours, or you probably have a different idea of what an engaging internal comms podcast means.
Hence, write out a well-detailed outline to align your thought processes. We even recommend writing out how you would have edited the podcast yourself. Let them read through, ask questions and give periodic feedback.
- Outsource only an episode for a start: Many podcasters make this mistake and complain. You are not supposed to outsource all your engaging podcast ideas to a new hire.
The normal podcast content strategy is to give out a single podcast episode project and follow it up until you are sure the editor understands you. It is only advisable to outsource all your projects when you have built trust and a good relationship with the editor.
- Have a simple file upload system: This part is necessary to ease the editor’s job. While sending raw recorded podcast files, it is best to label them accordingly. For instance, you can label a file as “intro” and another as “outro.” It makes it easy to make instructional references like “do not edit the intro and outro files”.
- Hire a web publisher
If you follow through to this stage, it is expected your content strategy podcast will be ready for launch. That is where the web publisher comes in. They upload the new internal podcast to your hosting app.
They are also responsible for linking the uploaded podcast to your company’s page as a playable media link. The web publisher checks through the podcast landing page that everything is okay.
Sometimes, the web publisher does the extra job of a proofreader. The proofreader is supposed to verify that the internal comms pro podcast is ready to go live, and the web publisher can do that.
- Handover to your social media manager
What is the point of creating an engaging internal comms podcast if it doesn’t reach the targeted audience? No manager wants that, and that’s the essence of podcast promotions. The social media manager oversees promoting the new internal comms pro podcast to the listeners.
If you already have a team in charge of this kind of social advertising role, they’ll promote your episodes and drive traffic to your website or blog. Otherwise, you can check out online communities for experts that manage social media accounts as a job, or you can make use of social media scheduling tools.
Remember to anticipate challenges the first time you work together with a new teammate. It’s only normal until they get accustomed to your specific demands and instructions.
How to choose the right platform for your enterprise podcast
To get your podcast to your employees, you need a reliable podcast hosting platform to manage your audio and video files online for distribution and download. Although these features are fundamental, not all podcast hosting platforms provide that.
Before you pick a podcast host, consider your skills in using technology and your aim to achieve via corporate podcast. If you choose a platform such as Podbean, you will not only have a platform for creating and recording but also a secure hosting provider for publishing and distributing.
An accessible platform with easy to use can help you to eliminate all the unnecessary steps to create an enterprise podcast and will make you the authority who is in charge of this innovative communication tool.
Conclusion
Despite the obvious benefits of automating your enterprise podcast, handing it over to the wrong person is a big concern. That’s why you must carefully specify what podcasting processes need outsourcing.
For example, you don’t require a podcast host personnel if you’ve already recorded your podcast. What you need is an audio producer/editor. Also, consider giving them a clear instructional file on what you expect to ensure alignment of thoughts before commencing a contract with them.
Did you find professionals that match your preferred skills? Great! Give them a test podcast project and build the relationship from there. You should only outsource your complete enterprise podcast when you know their skills.