Geo-Targeted Ads: Do They Bring Better Marketing Results?

Whether you are a newbie or have been in the marketing industry for a long, you know that marketing is crucial for any business to thrive. Every business can benefit from attracting favorable customers. Whether you’re a sales company looking for higher average revenue per user or a real estate company looking for high net worth individuals looking to invest, attracting customers is a powerful way to amplify the growth and profitability of your business.  How then do you perform advertisement strategies that will reach a wide consumer base with ease? This can be through geo-targeted ads. Geotargeted ads are advertisements that allow you to focus your advertising on the areas where you will find potential consumers and restrict them in locations where you won’t. One of the main perks of geo-targeted ads is their ability to market to a highly-targeted audience.

How then can you use geo-targeted ads to bring in better marketing results for your business?

Geo targeting is one of the most effective ways to maximize your ad efficacy. Just a few clicks on a social media platform and you are good to go. What you need to know is that these geo targeted ads are paid for. This means that if other businesses close by are targeting the same location as you, the costs for the ads will be higher due to competition. That should not be a course for alarm as these ads can be an effective way to attract potential clients.

The easiest way to target a location through geo targeted ads is to set up a social media ad, for example, a Facebook ad. When setting up the audience, use the map and focus on the “drop pin” and target the pointer in the middle of your target location or area. You can use the slider to modify the full range of the location you are targeting to cover and adjust it from 2 miles up to 50 miles.

Let’s assume you run a company that assists first-time land buyer’s better market their land on a site. Marketing through word of mouth is a marketing strategy but not as effective as geo targeted ads. You need to be ahead of your game and be more specific with your target audience. The specific audience is those people that for instance, Facebook knows are interested in building their own homes or looking to venture into farming. The audience’s location is determined by the data collected on the smartphone, through check-ins at different locations and user profiles.  With geo targeted ads, you can reach many potential customers, increase customer engagement, improve customer experience, allow for personalized content marketing, and make your business locally relevant.

Conclusion

There are a lot of marketing strategies at your disposal to help you reach the best market for your product, and the use of geo-targeted ads is one aspect. It can tremendously help you increase your sales by reaching a wide customer base. But, as with other marketing or advertising tools, there are limits. Understanding how your business works are what will allow you to make sound decisions regarding the way to go in terms of marketing. This will not only save you time but also money.  

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