An online community is a set of people who are in a virtual place and share common interests, ideas, and goals.
This might be a private group to discuss fitness program learnings and transformation tales, depending on your business goals. It might also resemble an open forum where tens of thousands of people meet to share information and receive criticism on their photographs.
AtomChat gives your audience the ability to: discuss issues that interest them, engage with a brand, online course instructor, or another community figure, learn together, cooperate on projects, and exchange tips and related news.
Advantages of online communities
Having an online community is similar to inviting your virtual store’s customer avatar in and having them return every day after that. Here are some of the benefits that online communities provide:
Encourage product development: Customers are the greatest people to advise you what changes to make to your product. They can tell you what they want and don’t want. Your online forum serves as a loudspeaker for your customers, letting them know what you can do to better your product.
Get to know your customers: You can utilize this platform to know about your clients’ situations. You’ll find trends in their descriptions of their issues that you can apply to strengthen your copy. This makes the material more relatable to your customer avatar and demonstrates that this is the product they need.
Product Feedback: Similar product complaints or queries should never be overlooked in your online community. They’re fantastic at lowering support expenses, but they’re even better at improving your product in the way that your customers want it.
7 Steps to Building a Successful Online Community
A good marketing tactic is to create an online community. The brand that has an online community providing continual input to help them improve their copy and product will have a significant advantage over the brand that is putting together focus groups or customer research.
However, this does not imply that the process is difficult. Community platforms are enthusiastic about these groups and have made it simple to start one for your business. The majority of the work in creating a community is determining its purpose and how to promote it.
The following are the steps to creating your online community.
Identify the online community’s primary stakeholders: Your community should be as well-organized as your company. You want team members devoted to certain jobs in your community, just as you have CEOs, managers, and supervisors in your firm. The function of each team member in your business will determine which jobs they accomplish in your community.
Define the goal and purpose of the project: This is the first step in creating an online community. People will not know why they should join your community if it lacks a purpose. Your goal is to provide them with firsthand information that would otherwise be difficult to find on the internet.
Choose a platform for your community: You need to find a home for your purpose now that you’ve discovered it. “How many people do I want to expand this community to?” is a critical question to ask yourself right now. Create a WhatsApp group chat, a Telegram group, or an Instagram group DM if you want to build a 10-person community. You should consider other platforms, such as Reddit or a Facebook group if you want to build a community of 100,000 or more people. Nobody wants to be in a 100,000-person group chat.
Create a profile for each member: Your goal is to attract people of your target demographic to your community. Your customer avatar’s profile should be mirrored in your member profile, and it should answer the question: Who is this community serving?
Create a set of rules and guidelines: While your community exists to serve its members, it does not mean they have complete control over the rules. Show them the ground rules and norms for entrance before they become official members, and have them commit to following them. Tell them that if they don’t, they’ll be kicked out of the group.
Create a community for yourself: The goal of the community has been established, the member identity, and the ground rules that all members must adhere to. It’s now time to bring this community to life and set it up on your preferred platform.
Promote your community: It’s time to make your project known. Your community’s backend is in place, and now it’s time to entice people to join. It’s the same as promoting a product when it comes to promoting your community. You’ll be demonstrating why people want to be a part of this group by emphasizing the problem that the community solves.
Brand awareness, lead generation, and conversions are helped by online communities. These communities can become one of your most potent marketing channels if they have a defined purpose and are moderated properly. Because of their ability to build relationships between brands and customers, they’re a tried-and-true marketing technique for companies in practically every industry.