It’s 2022, and with the number of blogs on the internet increasing, it is becoming increasingly difficult to stand out. But there are a few tricks you can employ with your current blog posts to get more followers and conversions!
In this article, we’re going to talk about how the popup for blog site has become more popular in recent years. This is partly because popups are easier for marketers to market campaigns on – they only show up when people want them to.
What Is A Popup?
Popups are small windows that appear on the screen of people browsing the web. They can be modal, meaning they hide the content you’re viewing, or non-modal, meaning they appear to overtop the content you’re viewing.
Popups have been around for many years, but new technology has allowed marketers to create better popups specifically for their campaigns. They can now be personalized and optimized to get more conversions as well as be more relevant to get more clicks in general.
Because popups are easy to use and target precisely who you want them to, they are becoming a popular way to acquire new leads and customers for your business.
How Can Popups Increase Followers On Your Blow?
There are many ways to use a popup on your blog, but the most popular is to use it to collect a lead. You can show them this popup offering an incentive when someone views your content. If they provide their name and email, they get the motivation (often an eBook).
This is called an ‘incentivized’ pop-up because, in order to get the reward, someone must do something for you. In this case, that is signing up for your email list. As long as your offer is relevant and attracts enough people to convert, this kind of popup can be very effective at getting more followers on your blog.
Best Practices To Charge Your Popups For More Blog Followers In 2022
The best practices when it comes to charging pop-ups can be broken down into five different areas listed below.
Keep Your Campaign Minimalist And Clear
Popup campaigns are most successful when they look good, work well, and have a clear goal. If your popup is just an image with an arrow pointing to a signup button without any other details, people won’t want to convert because they don’t understand what you want them to do.
If it is not clear and minimalist, you lose conversions because people will only read so much before getting tired of reading and closing the popup. If it looks bad or complicated, people will be put off converting because they might think it isn’t trustworthy.
Check Readability
In order to get more conversions, ensure that your popup is as simple as possible. This will help make your campaign more appealing and get more people to click on it. You don’t want to make your popup look spammy either because then people will choose not to convert, which means you won’t get any conversions.
Add Relevant, Quality Images To Your Popups
Making your popup look good is the best way to get more conversions. You can make a popup out of anything, but you can make it look better by adding some images.
Don’t use stock images, don’t use pictures of models, and don’t use pictures of your product or service. A picture tells a thousand words, so don’t try to explain everything in your popup because people aren’t likely to convert.
Use Clear Headlines With A Single Goal
You want your popup to be clear and capture the attention of anyone who visits your blog or website. To do this, you should create a concise headline that explains what the popup is about and offers a clear, concise goal.
There is no need to go into too much detail in the headline or copy because this will distract people and make them less likely to convert. You want your headline to be short, so it is easy to read but includes all the information that needs to be included.
Always A/B Test
A/B testing is the best way to ensure your popup is performing well. This means creating at least two different popups and showing them to both a control group and an experimental group. You then compare the results between these two groups and change things up based on how they performed so you can get more conversions in the future.
In addition, when you create your popup, make sure to test it on different devices and pages. The best way to do this is to create a new page, save it as a draft, and then add the pop-up element to that page.
Once you have added it, go back and change one of the text or images in the popup until you get the conversion rate that you want. If people aren’t clicking on your popup because they think it looks spammy or suspicious, then change something so that they can be more comfortable with clicking on it.
The Bottom Line
If you want more blog followers, using popups can help you achieve that goal. As long as it has a clear headline and message, relevant images, minimal design, and clear conversion goals, it will be easier to collect leads for your email list or promote your products or services for purchases.