Ever wondered what a web designing company does? Or wondered about its role in developing a company’s business? If one looks up a technical definition, it is a process of developing a website and its content.
Everyone who looks up for a specific product or service will first look for its website and how it looks on the internet, so it’s evident that a website creates the first impression on its potential customers. In addition, the COVID-19 pandemic situation and social distancing have compelled people to make their respective websites as their first impression on their clients.
This is where a web design company comes into the picture. Their main job is to create a website for their customers in such a way that it reflects the company’s work and is engaging at the same time. It requires planning, conceptualising, and execution to get the key elements out into the web-market.
Let’s break this into parts:
1. Role in business development
● Websites are made using a computer language that is human readable and uses tags (markup language), HTML, or by using Java or ASP. The tags in HTML help define the content and metadata of the web pages. For example, the <title> distinctly separates it from the content’s body and lets it show on the tabs.
● When a person visits a web page, they don’t just get to see its aesthetics (colours, layout, videos, images, text boxes), but also lets you walk through its functionalities, i.e., user interface, browsing speed, SEO, cross browsing, etc.
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● A web designing company will strategise the website’s layout, colour combination, create illustrations along with the right markup. This might sound easy, but it takes a lot of research before actually putting up a website.
● A brilliantly designed website increases the rank on search engine result pages than a poorly constructed web page. SEO plays a crucial role in this too.
● SEO (Search Engine Optimisation) helps businesses to reach their target audiences/consumers. Web designing companies will help customise the SEO, conduct a statistical, competitive analysis so that the website stands out from the rest of the competing companies.
A website and its content also play a role in expanding a business and maintaining its growth. One has to continually keep working on the information they put out on the internet for the world to see. Hence, choosing a web designing company to help one do all the necessary work is the key.
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2. Grouping of a web design company
A web designing company works on the active functioning of four departments:
i) Design: The designs and illustrations that one sees behind a text box or the logo they first see after opening the website are because of the mind-blowing team of artists/designers behind it.
ii) Development: After having all the creative work at hand, the next job is to develop or program the site, as per the owner’s requirement. The programming of the website is responsible for the website’s functionality. The user interaction or the speed and cross networking users see is the result of the development team’s hard work.
iii) Marketing: As much as development and designing are essential to engage viewers, reaching the target audience to create a dependable network is equally essential; otherwise, all the hard work goes in vain. The marketing team is responsible for creating a customisable SEO, conducting the required analysis, and helping the company stay on top of the list on search engines.
iv) IT: An IT team is responsible for hosting and debugging the website. Hosting a website means storing the data the company has to offer on the internet, on the servers. Because of web hosting, the company provides the technologies needed to view the internet website.
3. What to expect?
Often, a web designing company’s job responsibilities can be misinterpreted and may lead to miscommunication or confusion – but worry not. By understanding what to expect from such a company can make the process free-flowing and smooth. Let us explain the key responsibilities of a web designing company:
● Communicating and understanding the client’s requirements and design ideas.
● Negotiating a deal between the companies.
● Helping them understand the process of the work and walking them through the process as well.
● Conceptualising website ideas and designs based on the clients’ requirement.
● Presentations of the prepared website structure, and providing samples with varying colour combinations, layouts, and fonts.
● Generating engaging content and maintaining it throughout.
● Setting guidelines and practices to create designs.
● Working with varied content management systems.
● Improving functionalities and user interface of web pages.
● Debugging and hosting of the servers for the website.
● Creating a database for the company’s website.
● Working on generating content that enhances the search engine optimisation.
● Creating videos, images, or illustrations for the websites that catch the users’ eye, that is self-explanatory as well.
● Developing marketing strategies such that the company stays up to date with the volatile market.
● Generating designs that work hand-in-hand with marketing strategies.
● Continuously working on the development of the website and designs for pre-existing clients.
Therefore, designing a website and continuously updating it with the latest content is not a one-man’s task. It takes a lot of work and requires a dedicated amount of time. It is simply not just about booking a domain name on a server or simply putting out all the information the company has all at once, but indeed requires a unique skill set (or superpowers).
Juggling all these responsibilities along with taking the business ahead can seem overwhelming. It may not help a company achieve the same goals as that of working with a web designing company. Understanding the responsibilities of a web design company can help attain a secure business deal that helps in the booming of the industry.