Ever since its inception way back in 2006, freemium has been used countless times as an effective pricing strategy to attract potential customers. Fast forward today, the freemium has become the most popular pricing strategy in the tech world. That’s why it’s essential for most businesses, particularly small ones, to take advantage of all the benefits it provides.
Having “free” software is a great way to start for small businesses. It offers the necessary tools to get the job done at no extra costs. Software design and development aren’t cheap. So, to balance your budgetary constraints and commercial considerations, you have the freemium model.
What is Freemium?
The term “freemium” is the portmanteau of the words “free” and “premium.” It combines both free and paid pricing structures. Basically, there are two versions of the software that’s available to users. There’s the basic version, which is free and can be used right away – usually after creating an account. Then, there’s the advanced or premium version, which has additional features that you can’t get from the free account. For you access premium, you’ll need to pay for its corresponding price.
Benefits of Freemium
Freemium benefits businesses in two ways – one is where the business integrates freemium to their products or services, and another is by using freemium software. For this section, we’re going to talk about the latter:
- Free Software: the basic version is essentially free, which enables you to cut costs on your business operations. You won’t need to worry about your budget going over the limit while you implement a great product that offers a freemium.
- Scalability: Once you’ve got the basics in place, freemium will enable you to scale your business with the resulting rise in demand. That means you can scale your software use as your revenues go up or down. When your revenue increases, you can add complexity to your solution to increase the number of users.
- Beta Testing: The freemium model also lets your beta test a particular software before committing to a purchasing decision. So, if basic is enough to meet your needs, then there’s no reason for you to invest in the premium version. That means you won’t have to waste funds on unnecessary costs, saving you money and effort at the same time. At the end of the day, you will know exactly what you’re going to get when you invest in the software of your choice.
Related: Free Invoice Templates Business
By now, you already know what freemium is and the benefits that it offers. But what you don’t know is that there are tons of different freemium software available that can benefit your business to a great degree. To give you a heads up, here are five of the top freemium software available in the market today:
Top 5 Freemium Financial Softwares in 2020
If you’re looking for online software for customer relationship and project management, Insightly is the best option for you. With more than 100,000 users in 100 countries, Insightly has a thriving community of small to medium-sized businesses leveraging from this cloud-based application.
Insightly lets you manage customer and business interactions, transactions, proposals leads, and other projects from any device. Most of all, Insightly is available for FREE, with the premium option starting at $29 per month.
Insightly offers the following features:
- Calendar/reminder system
- Email marketing
- Lead generation
- Marketing automation integration
- Territory management
- Document management
- Lead scoring
- Internal chat integration
- Task management
- Mobile Access
For more information, visit Insightly now.
Zoho is a simplified costly, and complex CRM software that offers four versions.
The free version has the following features:
- Scoring Rules
- Multiple pipelines
- Mass email
- Custom dashboards
The professional edition, which is the next tier, is focused on growing small businesses and is a cut above the free version. At $20 per month, it offers added features like the following:
- Web-to-Case forms
- Validation rules
- Inventory management
The enterprise edition is the third version of Zoho’s CRM software. At $35 per month, this version offers the same features as both the basic and professional editions, as well as the following:
- Zia AI
- Multi-user portals
- Advanced customization
- Mobile SDK and MDM
The Ultimate edition is the premium and complete version of the Zoho CRM software. It offers all of the three editions, including the following:
- Advanced BI-bundled with Zoho Analytics
- Enhanced feature limits
- 30-day Trial
For more information, visit Zoho CRM now.
Another amazing freemium software, Workfront offers a variety of features that will automate your project management tasks and make your job easier. It currently has four basic license types:
- Team Member
- Full User
Workfront also offers a free trial wherein you get a first-hand experience of the software before deciding on which premium feature to go for. The free Trial offers all the features that Workfront offers. They also have an active customer support team that will answer all of your inquiries and concerns right away.
Finally, Workfront also has an array of big-name customers from the likes of Nike, Apple, and so much more. These prominent users are just a testament to the reliability and effectiveness of this software. You can be one of their happy and satisfied customers if you register for a free trial today.
For more information, visit Workfront now.
Fresh Desk is a fantastic business software that lets you connect and build strong relationships with your valued customers. It’s an amazing customer support platform that brings together all of your conversations and interactions with your customers. Whether it’s over the phone, email, on the web, or even on chat, Fresh Desk offers you the chance to reach out to existing and potential customers in a single platform.
Fresh Desk has a whopping five pricing options:
Sprout – their FREE version for businesses who are just getting started. Sprout offers the following features:
- Email and social ticketing
- Ticket dispatch
- Ticket trend report
- Datacenter location
Blossom – For standard support priced at $15 per month. Blossom offers the following features:
- Everything in the Sprout bundle, including:
- Collision detection
- Marketplace apps
- Helpdesk report
- SLA management
- Business hours
Garden – For businesses who want more efficiency, priced at $35 per month. Garden offers the following features:
- Everything in the Blossom bundle, including:
- Time tracking
- Performance reports
- CSAT surveys
- Custom apps
- Multilingual knowledge base
Estate – For businesses that want stellar customer support performance, priced at $49 per month. Estate offers the following features:
- Everything in the Garden bundle, including:
- Round-robin routing
- Custom roles
- Portable rebrand
- Custom segments
- Versioning in knowledge base
- Multiple products
- Dynamic ticket forms
Forest – Fresh Desk’s ultimate premium version that’s perfect for enterprises, priced at $99 per month. Forest offers the following features:
- Everything in the Estate bundle, including:
- Skill-based routing
- Audit log
- Knowledgebase approval
- Agent shifts
- IP whitelisting
- Agent scripts
- Email bot
- Article suggester
For more information, visit Fresh Desk now.
Sure, there’s QuickBooks, Invoicely, Zapier, and other incredible invoicing software applications available. But if you’re looking for the most convenient invoicing platform that offers impressive features at the best price, you should consider ReliaBills. It’s a unique system that makes invoicing easy and convenient for its users. From creating professional invoices to getting notifications via email, ReliaBills makes sure you get paid fast and on time.
ReliaBills offers the following features:
- Unlimited number of customers
- Unlimited number of invoices sent
- Unlimited number of emails
- Unlimited number of users
- Awesome invoicing features
- Automated estimates
- Customer management
- Relevant reporting
- Recurring billing
- Collection automation
- QuickBooks synchronization
- Electronic payments
The best part about ReliaBills is that all of these features are available for FREE – yes you read that right. All of ReliaBills offers are available for free, with only $24.95 if you want to upgrade to ReliaBills Plus to get 3% + $0.40 per credit and debit card for electronic payments.
All you need is to create an account, and you’re all set to create outstanding invoices for FREE. For more information, visit the official ReliaBills website.
Freemium is a fantastic pricing strategy that any business can use. At the same time, there are a ton of freemium software that you need to integrate to make your daily business operations smoother and more convenient. We hope this article helped you get a grasp of what freemium is and what software you should try out. For other excellent articles and topics, visit the ReliaBills blog page now.
Ossian Rey is a Digital Marketing Consultant at ReliaBills, a software that helps businesses getting paid on time. Loves milk and small chat.